This past Sunday evening much of America - and many overseas - were engrossed in that highest event of the football season: the Super Bowl. Professional athletes from the top teams of NFL’s two divisions met to determine who would take home the bragging rights, the commemorative rings, and the big silver trophy.
But TV viewers looked forward to more than just football that evening. They anticipated the commercials! And those advertisements had their own set of pre-game hype. At around 2.5 million dollars for a thirty-second spot (not including the cost of making the commercial), companies were investing huge amounts in hopes of luring customers. Those ads needed to be eye-catching, heart-tugging, and wallet-loosening. They needed to motivate shoppers and drivers and party-goers to “get out and buy this must-have product!”
Personally, I found most of the commercials a bit less motivating than their creators had planned, and I think many other viewers felt the same way. It was a ton of hype and money to put into a bottle of cola or a package delivery service, and it’s very difficult to believe that those things will deliver the heady rush that the commercials seem to promise...
So it’s comforting to know that there is something that is all it’s touted to be. Something that actually exceeds all we could ask or imagine. In fact, no bank roll could finance a true picture of it; no creative genius could convey its real worth. In her book The God of All Comfort, Hannah Whitall Smith sets things in perspective:
“The kingdom of God could not possibly be overadvertised, nor the Lord Jesus Christ overestimated... All the difficulties arise from the fact that we have underbelieved and undertrusted.”
One glimpse of the Pearl of Great Price motivated the man in Jesus’ story to sell all he had to purchase it. That’s motivation! Have you bought into Him yet? Believe it – He will deliver on His promise beyond our wildest dreams!
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